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MKTG 402
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Abstract Consumer Behavior Theories
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Understanding Theories
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Effective Communication
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Program Outcomes
Abstract Consumer Behavior Theories
Apply abstract consumer behavior theories to specific business situations.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Understanding Theories
Demonstrate a working knowledge of theories in the following consumer behavior realms: fundamental consumer needs, information processing, persuasion, and post-consumption evaluation.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Group Work
Work effectively in groups.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Effective Communication
Communicate effectively (both orally and in writing).
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans